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Contemporary Advertising and Integrated Marketing Communications
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Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
December 14, 2012
Pages
722
Binding
Paperback
Edition
14 unbnd
Book category
Adult Non-Fiction
ISBN-13
9780078028953
ISBN-10
0078028957
Dimensions
1 by 8.25 by 10.50 in.
Weight
3.25 lbs.
Original list price
$173.95
Amazon.com says people who bought this book also bought:
Public Relations | Public Relations | Consumer Behavior | Public Relations | Global Marketing | Consumer Behavior | Social Media Strategy
Public Relations | Public Relations | Consumer Behavior | Public Relations | Global Marketing | Consumer Behavior | Social Media Strategy
Summaries and Reviews
Amazon.com description: Product Description: Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Editions
Paperback
The price comparison is for this edition
14 unbnd edition from Irwin Professional Pub (December 14, 2012)
9780078028953 | details & prices | 722 pages | 8.25 × 10.50 × 1.00 in. | 3.25 lbs | List price $173.95
About: Presenting Advertising as it is actually Practiced.
About: Presenting Advertising as it is actually Practiced.
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