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Consumer Behavior: Building Marketing Strategy
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Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
February 24, 2012
Pages
772
Binding
Hardcover
Edition
12 har/cdr
Book category
Adult Non-Fiction
ISBN-13
9780077645557
ISBN-10
0077645553
Dimensions
1.50 by 8 by 10 in.
Weight
3.60 lbs.
Original list price
$304.25
Amazon.com says people who bought this book also bought:
Basic Marketing Research | Marketing Research | Marketing Research | Business and Administrative Communication | International Marketing | Advertising and Promotion | OM
Basic Marketing Research | Marketing Research | Marketing Research | Business and Administrative Communication | International Marketing | Advertising and Promotion | OM
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
With David L. Mothersbaugh |
12 har/cdr edition from Irwin Professional Pub (February 24, 2012)
9780077645557 | details & prices | 772 pages | 8.00 × 10.00 × 1.50 in. | 3.60 lbs | List price $304.25
11 ill edition from McGraw-Hill College (January 30, 2009)
9780073381107 | details & prices | 832 pages | List price $230.05
With David L. Mothersbaugh |
11 har/cdr edition from Irwin Professional Pub (January 23, 2009)
9780077294106 | details & prices | 778 pages | 8.00 × 10.00 × 1.25 in. | 3.65 lbs | List price $230.05
With David L. Mothersbaugh, Roger J. Best |
10 har/cdr edition from Irwin Professional Pub (March 10, 2006)
9780073261546 | details & prices | 790 pages | 8.50 × 10.50 × 1.50 in. | 3.60 lbs | List price $188.55
With Kenneth A. Coney |
9 edition from McGraw-Hill (July 1, 2003)
9780071214698 | details & prices | 790 pages | List price $5.53
About: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications.
About: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications.
With Kenneth A. Coney |
9 sub edition from McGraw-Hill College (July 1, 2003)
9780072536867 | details & prices | 8.25 × 10.00 × 1.25 in. | 3.70 lbs | List price $184.60
With Roger J. Best, Eric C. Koch (other contributor), Kenneth A. Coney |
9 har/cdr edition from Irwin Professional Pub (May 1, 2003)
9780072865493 | details & prices | 790 pages | 8.25 × 10.50 × 1.25 in. | 3.70 lbs | List price $171.85
With Roger J. Best, Kenneth A. Coney, Andrea Maffei, Giuseppe Verdi |
8th edition from Irwin Professional Pub (August 1, 2000)
9780072316025 | details & prices | List price $86.56
This edition also contains I Masnadieri: Opera Tragica in Quattro Atti Di
About: Consumer Behavior: Building Marketing Strategy Book Only
This edition also contains I Masnadieri: Opera Tragica in Quattro Atti Di
About: Consumer Behavior: Building Marketing Strategy Book Only
With John O\'Brien (other contributor), Roger J. Best, Kenneth A. Coney, Roberta Edwards |
7th bk&dk edition from Richard d Irwin (December 1, 1997)
9780256218954 | details & prices | 760 pages | 8.50 × 10.50 × 1.25 in. | 3.55 lbs | List price $113.60
This edition also contains Who Is Jane Goodall?
This edition also contains Who Is Jane Goodall?
Paperback
With Roger J. Best, Kenneth A. Coney |
from Academic Internet Pub Inc (October 30, 2006)
9781428804579 | details & prices | 208 pages | List price $30.95
About: Never HIGHLIGHT a Book Again!
About: Never HIGHLIGHT a Book Again!
With Roger J. Best, Kenneth A. Coney |
9 edition from Academic Internet Pub Inc (October 30, 2006)
9781428810686 | details & prices | 304 pages | 8.00 × 11.00 × 0.50 in. | 1.50 lbs | List price $33.95
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