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Consumer Behavior
By Joseph Wisenblit and Leon G. Schiffman
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Bibliographic Detail
Publisher Prentice Hall
Publication date January 27, 2014
Pages 464
Binding Hardcover
Edition 11
Book category Adult Non-Fiction
ISBN-13 9780132544368
ISBN-10 0132544369
Dimensions 1 by 8.50 by 11 in.
Weight 2.60 lbs.
Original list price $273.40
Subjects
BUSINESS & ECONOMICS / Customer Service
Business/Economics
BUSINESS & ECONOMICS / Consumer Behavior
Motivation research (Marketing)
Consumer behavior.
Amazon.com says people who bought this book also bought:
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) | Essentials of Marketing Research | Integrated Advertising, Promotion, and Marketing Communications | Marketing Research | Law And Business of the Entertainment Industries | Advertising and Promotion | Kellogg On Branding
Summaries and Reviews
Editions
Hardcover
Book cover for 9780130673350 Book cover for 9780130841292 Book cover for 9780131869608 Book cover for 9780132544368 Book cover for 9780133729887 Book cover for 9780135053010 Book cover for 9780136690030 Book cover for 9780536157775
 
The price comparison is for this edition
With Joseph Wisenblit | 11 edition from Prentice Hall (January 27, 2014)
9780132544368 | details & prices | 464 pages | 8.50 × 11.00 × 1.00 in. | 2.60 lbs | List price $273.40
With Joseph Wisenblit (other contributor), Leslie Lazar Kanuk | 10th edition from Prentice Hall (July 28, 2009)
9780135053010 | details & prices | 518 pages | 9.00 × 11.50 × 1.25 in. | 3.25 lbs | List price $260.00
8 pck edition from Prentice Hall (May 30, 2006)
9780536157775 | details & prices | 8.50 × 11.00 × 1.75 in. | 4.75 lbs | List price $149.33
About: The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior.
With Leslie Lazar Kanuk | 9 edition from Prentice Hall (February 21, 2006)
9780131869608 | details & prices | 561 pages | 8.00 × 10.25 × 1.00 in. | 2.90 lbs | List price $223.20
With Leslie Lazar Kanuk | 8 edition from Prentice Hall (April 1, 2003)
9780130673350 | details & prices | 67 pages | 8.00 × 10.00 × 1.25 in. | 3.05 lbs | List price $149.35
About: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.
With Leslie Lazar Kanuk | 7th edition from Prentice Hall (July 1, 1999)
9780130841292 | details & prices | 469 pages | 10.25 × 8.25 × 1.25 in. | 2.40 lbs | List price $117.33
With Robert Garner, Leslie Lazar Kanuk | 6th edition from Prentice Hall (January 1, 1997)
9780133729887 | details & prices | 672 pages | 8.50 × 10.50 × 1.25 in. | 3.05 lbs | List price $88.00
This edition also contains Essential Music Theory for Electric Bass
With Leslie Lazar Kanuk, Roger Priddy | 5th edition from Prentice Hall (March 1, 1994)
9780136690030 | details & prices | 8.25 × 10.50 × 1.00 in. | 2.95 lbs | List price $78.00
This edition also contains I Love the Farm
Paperback
With Leslie Lazar Kanuk | 8 edition from Academic Internet Pub Inc (October 31, 2006)
9781428811737 | details & prices | 220 pages | List price $31.95

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