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Consumer Behavior
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
January 27, 2014
Pages
464
Binding
Hardcover
Edition
11
Book category
Adult Non-Fiction
ISBN-13
9780132544368
ISBN-10
0132544369
Dimensions
1 by 8.50 by 11 in.
Weight
2.60 lbs.
Original list price
$273.40
Amazon.com says people who bought this book also bought:
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) | Essentials of Marketing Research | Integrated Advertising, Promotion, and Marketing Communications | Marketing Research | Law And Business of the Entertainment Industries | Advertising and Promotion | Kellogg On Branding
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) | Essentials of Marketing Research | Integrated Advertising, Promotion, and Marketing Communications | Marketing Research | Law And Business of the Entertainment Industries | Advertising and Promotion | Kellogg On Branding
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
With Joseph Wisenblit |
11 edition from Prentice Hall (January 27, 2014)
9780132544368 | details & prices | 464 pages | 8.50 × 11.00 × 1.00 in. | 2.60 lbs | List price $273.40
With Joseph Wisenblit (other contributor), Leslie Lazar Kanuk |
10th edition from Prentice Hall (July 28, 2009)
9780135053010 | details & prices | 518 pages | 9.00 × 11.50 × 1.25 in. | 3.25 lbs | List price $260.00
8 pck edition from Prentice Hall (May 30, 2006)
9780536157775 | details & prices | 8.50 × 11.00 × 1.75 in. | 4.75 lbs | List price $149.33
About: The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior.
About: The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior.
With Leslie Lazar Kanuk |
9 edition from Prentice Hall (February 21, 2006)
9780131869608 | details & prices | 561 pages | 8.00 × 10.25 × 1.00 in. | 2.90 lbs | List price $223.20
With Leslie Lazar Kanuk |
8 edition from Prentice Hall (April 1, 2003)
9780130673350 | details & prices | 67 pages | 8.00 × 10.00 × 1.25 in. | 3.05 lbs | List price $149.35
About: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.
About: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.
With Leslie Lazar Kanuk |
7th edition from Prentice Hall (July 1, 1999)
9780130841292 | details & prices | 469 pages | 10.25 × 8.25 × 1.25 in. | 2.40 lbs | List price $117.33
With Leslie Lazar Kanuk, Robert Garner |
6th edition from Prentice Hall (January 1, 1997)
9780133729887 | details & prices | 672 pages | 8.50 × 10.50 × 1.25 in. | 3.05 lbs | List price $88.00
This edition also contains Essential Music Theory for Electric Bass
This edition also contains Essential Music Theory for Electric Bass
With Leslie Lazar Kanuk, Roger Priddy |
5th edition from Prentice Hall (March 1, 1994)
9780136690030 | details & prices | 8.25 × 10.50 × 1.00 in. | 2.95 lbs | List price $78.00
This edition also contains I Love the Farm
This edition also contains I Love the Farm
Paperback
With Leslie Lazar Kanuk |
8 edition from Academic Internet Pub Inc (October 31, 2006)
9781428811737 | details & prices | 220 pages | List price $31.95
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