ISBNs for advertising

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advertising matches 102 work(s)

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The Physics of Brand: Understand the Forces Behind Brands That Matter

By Aaron Keller, Renee Marino and Dan Wallace

See complete details on each edition (1 edition listed)

Hardcover:

9781440342677 | How Design Books, July 21, 2016, cover price $32.99

Creative Strategy & the Business of Design: The Creative Professional's Guide to Integrating Strategy into Design Execution

By Douglas Davis

See complete details on each edition (1 edition listed)

Paperback:

9781440341557, titled "Creative Strategy and the Business of Design: The Creative Professional's Guide to Integrating Strategy into Design Execution" | How Design Books, June 14, 2016, cover price $21.99

The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

By Margo Berman

See complete details on each edition (2 editions listed)

Hardcover:

9780765646576 | Routledge, June 10, 2016, cover price $140.00

Paperback:

9780765646583 | Routledge, June 10, 2016, cover price $47.95

Successful Management in the Digital Age

Product Description: Successful Management in the Digital Age examines key factors for success in today’s business environment—finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, John Harte shows how artificial intelligence is limited and often imperfect...read more

By John Harte

See complete details on each edition (2 editions listed)

Hardcover:

9781412862776 | Transaction Pub, April 5, 2016, cover price $69.95 | About this edition: Successful Management in the Digital Age examines key factors for success in today’s business environment—finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles.

Paperback:

9781412863247 | Transaction Pub, April 5, 2016, cover price $27.95 | About this edition: Successful Management in the Digital Age examines key factors for success in today’s business environment—finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles.

The Art of Client Service: The Classic Guide

By Ian Schafer (foreword by) and Robert Solomon

See complete details on each edition (1 edition listed)

Hardcover:

9781119227823 | 3 edition (John Wiley & Sons Inc, April 4, 2016), cover price $22.00

Advertising Creative: Strategy - Copy - Design

By Tom Altstiel and Jean Grow

See complete details on each edition (1 edition listed)

Paperback:

9781506315386 | 4th edition (Sage Pubns, January 22, 2016), cover price $90.00

The Next Evolution of Marketing: Connect With Your Customers by Marketing With Meaning

By Bruce Reizen (narrator)

See complete details on each edition (2 editions listed)

CD/Spoken Word:

9781501284250 | Mp3 una edition (Brilliance Audio, August 11, 2015), cover price $14.99

9781501271458 | Unabridged edition (Brilliance Audio, June 1, 2015), cover price $13.99

Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life

By Dave Marinaccio

See complete details on each edition (1 edition listed)

Hardcover:

9781628725728 | Arcade Pub, November 3, 2015, cover price $22.99

Unbrandable: How to Succeed in the New Brand Space

Product Description: Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment...read more

By Adam N. Stone

See complete details on each edition (1 edition listed)

Paperback:

9780500291924 | Thames & Hudson, July 14, 2015, cover price $24.95 | About this edition: Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.

Paid Attention: Innovative Advertising for a Digital World

A young Jewish rebel is filled with hatred for the Romans and a desire to avenge his parents' deaths until Jesus teaches him love and understanding of others.

By Faris Yakob

See complete details on each edition (2 editions listed)

Hardcover:

9780395071137, titled "Bronze Bow" | Houghton Mifflin, June 1, 1961, cover price $16.00 | also contains Bronze Bow | About this edition: A young Jewish rebel is filled with hatred for the Romans and a desire to avenge his parents' deaths until Jesus teaches him love and understanding of others.

Paperback:

9780749473600 | Kogan Page Ltd, April 28, 2015, cover price $24.95

Youthnation: Building Remarkable Brands in a Youth-driven Culture

Product Description: Youth is no longer an ageâit's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an ageâit's a commodity that's available to everyoneâthis book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace...read more

By Matt Britton

See complete details on each edition (2 editions listed)

Hardcover:

9781118981146 | John Wiley & Sons Inc, April 20, 2015, cover price $25.00 | About this edition: Youth is no longer an ageâit's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.

Paperback:

9780380799091, titled "Marilyn Monroe Collectibles: A Comprehensive Guide to the Memorabilia of an American Legend" | Avon Books, November 1, 1999, cover price $15.00 | also contains Marilyn Monroe Collectibles: A Comprehensive Guide to the Memorabilia of an American Legend | About this edition: The most comprehensive reference to Marilyn Monroe collectibles and memorabilia offers readers up-to-date price information on books, dolls, plaques, plates, stamps, calendars, advertising, movie and music items, and much more.

Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

Product Description: THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways...read more

By John V. Willshire (illustrator)

See complete details on each edition (2 editions listed)

Paperback:

9781118964965 | John Wiley & Sons Inc, May 26, 2015, cover price $40.00 | About this edition: THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face.

9780373121793, titled "The Inconvenient Bride" | Harlequin Books, May 1, 2001, cover price $3.99 | also contains The Inconvenient Bride | About this edition: Dominic Wolfeone of the sharpest young tycoons in New York Cityshould have known that one night of great sex was no basis for a marriage.

Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee. Reprint.

By Jon Hamm (foreword by) and Josh Weltman

See complete details on each edition (3 editions listed)

Paperback:

9780761181750 | Workman Pub Co, April 7, 2015, cover price $16.95

9780380732845, titled "The Velocity of Money: A Novel of Wall Street" | Reprint edition (Avon Books, October 1, 1999), cover price $6.99 | also contains Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets), The Velocity of Money: A Novel of Wall Street | About this edition: A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee.

9780385418270, titled "The Sexual Mountain and Black Women Writers: Adventures in Sex, Literature, and Real Life" | Reprint edition (Anchor Books, October 27, 1990), cover price $15.00 | also contains Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets), The Sexual Mountain and Black Women Writers: Adventures in Sex, Literature, and Real Life

Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

By Jon Hamm (foreword by) and Joshua Weltman

See complete details on each edition (3 editions listed)

Hardcover:

9780761184959 | Workman Pub Co, April 7, 2015, cover price $29.95

Paperback:

Seducing Strangers: How to Use the Secrets of Advertising to Get Someone Somewhere to Do Something

Tells the story of a day in the life of a young cougar.

By Joshua Weltman

See complete details on each edition (2 editions listed)

Library:

9780516090610, titled "Baby Cougar" | Childrens Pr, December 1, 1988, cover price $11.93 | also contains Baby Cougar | About this edition: Tells the story of a day in the life of a young cougar.

Prebinding:

9780606368872 | Turtleback Books, April 7, 2015, cover price $29.35

The Convergence Crisis: An Impending Paradigm Shift in Advertising

Product Description: The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising...read more

By Joanna L. Jenkins

See complete details on each edition (2 editions listed)

Hardcover:

9781433126079 | Peter Lang Pub Inc, January 30, 2015, cover price $159.95 | About this edition: The Convergence Crisis tells the story of an impending paradigm shift in advertising.

Paperback:

9781433126062 | Peter Lang Pub Inc, January 30, 2015, cover price $39.95 | About this edition: The Convergence Crisis tells the story of an impending paradigm shift in advertising.

Advertising: Critical Approaches

Product Description: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception...read more

By Chris Wharton

See complete details on each edition (2 editions listed)

Hardcover:

9780415535229 | Routledge, December 16, 2014, cover price $145.00 | About this edition: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Paperback:

9780415535236 | Routledge, December 8, 2014, cover price $54.95 | About this edition: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Identify and Evaluate Advertising

Product Description: What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more...read more

By Valerie Bodden

See complete details on each edition (2 editions listed)

Paperback:

9781467775809 | Lerner Pub Group, January 1, 2015, cover price $8.99

Library:

9781467752268 | Lerner Pub Group, February 1, 2015, cover price $30.65 | About this edition: What is advertising, and why should you care?

Learning About Ads

By Martha E. H. Rustad

See complete details on each edition (1 edition listed)

Library:

9781491418307 | Pebble Plus, January 1, 2015, cover price $25.99

Advertising Account Planning: Planning and Managing an IMC Campaign

By Donald W. Jugenheimer and Larry D. Kelley

See complete details on each edition (4 editions listed)

Hardcover:

9780765640352 | 3 edition (M E Sharpe Inc, September 15, 2014), cover price $220.95

9780765625632 | 2 edition (M E Sharpe Inc, October 1, 2010), cover price $210.00

Paperback:

9780765640369 | 3 edition (M E Sharpe Inc, September 15, 2014), cover price $65.95

9780765625649 | 2 edition (M E Sharpe Inc, October 31, 2010), cover price $59.95

Advertising For Account Handlers

By Nigel Linacre

See complete details on each edition (1 edition listed)

Hardcover:

9781138787032 | Routledge, September 3, 2014, cover price $125.00

100 Ways to Create a Great Ad

Product Description: 100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas...read more

By Tim Collins

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Paperback:

9781780671680 | Laurence King Pub, August 19, 2014, cover price $35.00 | About this edition: 100 Ways to Create an Ad is an accessible introduction to creative advertising techniques.

Let's Think About the Power of Advertising

Product Description: This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves...read more

By Elizabeth Raum

See complete details on each edition (2 editions listed)

Paperback:

9781484602959 | Not Applicable, August 1, 2014, cover price $8.99 | About this edition: This book helps children to develop critical thinking and debating skills.

Library:

9781484602904 | Heinemann/Raintree, July 1, 2014, cover price $32.65

Creative 4Cast: A New Solution for the Future of Advertsing

Product Description: Advertising has always had a clear objective to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients...read more

By Emanuele Neena

See complete details on each edition (1 edition listed)

Hardcover:

9781907794278 | Atlasbooks Dist Serv, April 14, 2014, cover price $24.95 | About this edition: Advertising has always had a clear objective to promote the sales of a product.

Advertising Transformed: The New Rules for the Digital Age

Product Description: Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works...read more

By Fons Van Dyck

See complete details on each edition (2 editions listed)

Hardcover:

9780749476380 | Kogan Page Ltd, February 28, 2014, cover price $55.00 | About this edition: Framing advertising as an essential part of marketing strategy, Advertising Transformed offers strategic answers to questions marketers and managers have about the effectiveness of advertising in the digital age.

Paperback:

9780749471484 | Kogan Page Ltd, February 28, 2014, cover price $29.95 | About this edition: Advertising Transformed is the ultimate guide to advertising in the 21st century.

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