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Strategic Marketing
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date June 21, 2012
Pages 653
Binding Hardcover
Edition 10th
Book category Adult Non-Fiction
ISBN-13 9780078028908
ISBN-10 0078028906
Dimensions 1.05 by 8 by 10 in.
Weight 3 lbs.
Availability§ Out of Print
Original list price $311.70
§As reported by publisher
Summaries and Reviews
Editions
Hardcover
Book cover for 9780070275430 Book cover for 9780072466652 Book cover for 9780072966343 Book cover for 9780073381008 Book cover for 9780078028908 Book cover for 9780256122121 Book cover for 9780256214383
 
The price comparison is for this edition
With Nigel F. Piercy | 10th edition from Irwin Professional Pub (June 21, 2012)
9780078028908 | details & prices | 653 pages | 8.00 × 10.00 × 1.05 in. | 3.00 lbs | List price $311.70
With Nigel Piercy | 8 edition from Irwin Professional Pub (February 29, 2008)
9780072966343 | details & prices | 726 pages | 8.00 × 10.00 × 1.25 in. | 3.40 lbs | List price $197.40
About: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
With Nigel Piercy | 9 edition from Irwin Professional Pub (February 15, 2005)
9780073381008 | details & prices | 784 pages | 8.25 × 10.50 × 1.25 in. | 3.55 lbs | List price $273.75
With Nigel Piercy | 7 sub edition from McGraw-Hill College (June 1, 2002)
9780072466652 | details & prices | 843 pages | 8.25 × 10.25 × 1.50 in. | 3.85 lbs | List price $147.70
About: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
6 sub edition from Irwin Professional Pub (July 1, 1999)
9780070275430 | details & prices | 752 pages | 8.25 × 9.25 × 1.25 in. | 3.15 lbs | List price $119.30
Pck edition from McGraw-Hill College (January 1, 1999)
9780074015834 | details & prices | List price $159.30
About: "Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
5 sub edition from Richard d Irwin (June 1, 1997)
9780256214383 | details & prices | 670 pages | 8.75 × 9.50 × 1.00 in. | 2.85 lbs | List price $107.60
Vhs edition from McGraw-Hill College (December 1, 1996)
9780256252781 | details & prices | List price $142.00
With Thomas-ian Nadeau | 4th edition from Richard d Irwin (January 1, 1994)
9780256122121 | details & prices | 8.00 × 9.50 × 1.50 in. | 3.25 lbs | List price $85.15
This edition also contains My Embodiment As a Broken Record: In Memory of 'the Vampire Chronicle' by Anne Rice : a Song by Maxiam Nathan May 2009
About: "Strategic Marketing" examines the key issues and variables in selecting a strategy.
Paperback
Book cover for 9780071151610
 
With Nigel Piercy | from Academic Internet Pub Inc (October 31, 2006)
9781428807631 | details & prices | 376 pages | 8.00 × 10.75 × 0.75 in. | 1.85 lbs | List price $34.95
With Nigel Piercy | 7 edition from McGraw-Hill College (May 1, 2002)
9780071151610 | details & prices | 843 pages | List price $110.05

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