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By
David W. Cravens and
Nigel F. Piercy
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Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
June 21, 2012
Pages
653
Binding
Hardcover
Edition
10th
Book category
Adult Non-Fiction
ISBN-13
9780078028908
ISBN-10
0078028906
Dimensions
1.05 by 8 by 10 in.
Weight
3 lbs.
Availability§
Out of Print
Original list price
$311.70
Subjects
§As reported by publisher
Amazon.com says people who bought this book also bought:
Financial Management | Strategic Management | Managerial Accounting for Managers | Operations and Supply Chain Management | Services Marketing | Managing Operations Across the Supply Chain | Essentials of Business Statistics
Financial Management | Strategic Management | Managerial Accounting for Managers | Operations and Supply Chain Management | Services Marketing | Managing Operations Across the Supply Chain | Essentials of Business Statistics
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
With Nigel F. Piercy |
10th edition from Irwin Professional Pub (June 21, 2012)
9780078028908 | details & prices | 653 pages | 8.00 × 10.00 × 1.05 in. | 3.00 lbs | List price $311.70
With Nigel Piercy |
8 edition from Irwin Professional Pub (February 29, 2008)
9780072966343 | details & prices | 726 pages | 8.00 × 10.00 × 1.25 in. | 3.40 lbs | List price $197.40
About: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
About: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
With Nigel Piercy |
9 edition from Irwin Professional Pub (February 15, 2005)
9780073381008 | details & prices | 784 pages | 8.25 × 10.50 × 1.25 in. | 3.55 lbs | List price $273.75
With Nigel Piercy |
7 sub edition from McGraw-Hill College (June 1, 2002)
9780072466652 | details & prices | 843 pages | 8.25 × 10.25 × 1.50 in. | 3.85 lbs | List price $147.70
About: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
About: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
6 sub edition from Irwin Professional Pub (July 1, 1999)
9780070275430 | details & prices | 752 pages | 8.25 × 9.25 × 1.25 in. | 3.15 lbs | List price $119.30
Pck edition from McGraw-Hill College (January 1, 1999)
9780074015834 | details & prices | List price $159.30
About: "Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
About: "Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
5 sub edition from Richard d Irwin (June 1, 1997)
9780256214383 | details & prices | 670 pages | 8.75 × 9.50 × 1.00 in. | 2.85 lbs | List price $107.60
Vhs edition from McGraw-Hill College (December 1, 1996)
9780256252781 | details & prices | List price $142.00
With Thomas-ian Nadeau |
4th edition from Richard d Irwin (January 1, 1994)
9780256122121 | details & prices | 8.00 × 9.50 × 1.50 in. | 3.25 lbs | List price $85.15
This edition also contains My Embodiment As a Broken Record: In Memory of 'the Vampire Chronicle' by Anne Rice : a Song by Maxiam Nathan May 2009
About: "Strategic Marketing" examines the key issues and variables in selecting a strategy.
This edition also contains My Embodiment As a Broken Record: In Memory of 'the Vampire Chronicle' by Anne Rice : a Song by Maxiam Nathan May 2009
About: "Strategic Marketing" examines the key issues and variables in selecting a strategy.
Paperback
With Nigel Piercy |
from Academic Internet Pub Inc (October 31, 2006)
9781428807631 | details & prices | 376 pages | 8.00 × 10.75 × 0.75 in. | 1.85 lbs | List price $34.95
With Nigel Piercy |
7 edition from McGraw-Hill College (May 1, 2002)
9780071151610 | details & prices | 843 pages | List price $110.05
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