search for books and compare prices
marketing management case studies matches 12 work(s)
displaying 1 to 12 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
Hardcover:
9789814689601 | World Scientific Pub Co Inc, April 30, 2016, cover price $225.00
Product Description: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies...read more
Hardcover:
9781466643574 | Business Science Reference, July 31, 2013, cover price $175.00 | About this edition: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies.
Paperback:
9781285073040 | 6 edition (South-Western Pub, December 20, 2012), cover price $286.95
Product Description: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa...read more
Hardcover:
9780415783330 | Routledge, March 29, 2013, cover price $155.00 | About this edition: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies.
Paperback:
9780415783347 | Routledge, March 20, 2013, cover price $59.95 | About this edition: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies.
Hardcover:
9780132747257 | 13 edition (Prentice Hall, August 12, 2012), cover price $287.60
Paperback:
9781412996037 | Sage Pubns, March 28, 2011, cover price $72.00 | About this edition: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis.
Hardcover:
9780077861056 | 11 edition (Irwin Professional Pub, October 11, 2012), cover price $311.70
Paperback:
9781428847514 | Academic Internet Pub Inc, December 31, 2010, cover price $31.95
Product Description: Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan...read more
Paperback:
9780538467384 | 5th edition (South-Western Pub, April 8, 2010), cover price $315.95 | About this edition: Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers.
The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments. This book provides a wide coverage of analytical discussions in areas such as branding, retailing, strategic marketing, marketing programming and innovation in marketing. The case studies presented range from fashion to petroleum pumps, snacks to electronics and computers and focus on some very well known companies including: Google, Microsoft, Sony, Red Bull, Cacharel, Zara and ING. With a logically structured approach to case analysis and questions for review, this casebook will be engaging reading for all students of marketing and international business and will help to bridge the gap between academia and the real business world.
Hardcover:
9780415458887 | 1 edition (Routledge, September 16, 2014), cover price $215.00 | About this edition: The case study method has been one of the most effective teaching tools in business management education.
Paperback:
9780415458894 | 1 edition (Routledge, September 16, 2014), cover price $71.95
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Scienceâs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Hardcover:
9780072966343 | 8 edition (Irwin Professional Pub, February 29, 2008), cover price $197.40 | About this edition: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
9780073381008 | 9 edition (Irwin Professional Pub, February 15, 2005), cover price $273.75
9780072466652 | 7 sub edition (McGraw-Hill College, June 1, 2002), cover price $147.70 | About this edition: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
9780070275430 | 6 sub edition (Irwin Professional Pub, July 1, 1999), cover price $119.30
9780074015834 | Pck edition (McGraw-Hill College, January 1, 1999), cover price $159.30 | About this edition: "Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.
4 other edition(s) in this binding (see all)
Paperback:
9781428807631 | Academic Internet Pub Inc, October 31, 2006, cover price $34.95
9780071151610 | 7 edition (McGraw-Hill College, May 1, 2002), cover price $110.05
Hardcover:
9780894433948 | Aspen Pub, January 1, 1983, cover price $442.95
Paperback:
9780023418303, titled "Juvenile Delinquency: A Book of Reading" | 4 sub edition (John Wiley & Sons Inc, January 1, 1982), cover price $39.00 | also contains Juvenile Delinquency: A Book of Reading, Juvenile Delinquency: A Book of Reading | About this edition: Book by Giallombardo, R.
Paperback:
9780023418303 | 4 sub edition (John Wiley & Sons Inc, January 1, 1982), cover price $39.00 | also contains Health Care Marketing Management: A Case Approach, Juvenile Delinquency: A Book of Reading | About this edition: Book by Giallombardo, R.
displaying 1 to 12 |
at end