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High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques.
Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneursâthrough cases, exercises, and testimonialsâthat allows students to personalize marketing and identify possible career interests.
Marketing Decision Making â The use of extended examples, cases, and videos involving people making marketing decisions.
Integrated Technology - The use of powerful technical resources and learning solutions.
Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts.
Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
About: Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
About: MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package.
This edition also contains Marketing: The Core
About: Covers the essentials of marketing.
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