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Bibliographic Detail
Publisher
McGraw-Hill
Publication date
September 1, 2003
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780071214780
ISBN-10
007121478X
Availability§
Apply Direct
Original list price
$22.01
§As reported by publisher
Amazon.com says people who bought this book also bought:
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Summaries and Reviews
Amazon.com description: Product Description: MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketingâs 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thatâs equally kind to both the eyes and the pocketbook. The Core is more than just a âbaby Kerinâ; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Editions
Hardcover
With Steven Hartley, Roger Kerin |
4 lslf edition from Irwin Professional Pub (October 5, 2010)
9780077473624 | details & prices | 8.40 × 10.90 × 0.80 in. | List price $106.90
About: Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
About: Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
The price comparison is for this edition
from McGraw-Hill (September 1, 2003)
9780071214780 | details & prices | List price $22.01
About: MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package.
About: MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package.
Paperback
5th edition from Irwin Professional Pub (October 22, 2012)
9780078028922 | details & prices | 507 pages | 8.50 × 11.00 × 1.00 in. | 2.46 lbs | List price $195.65
5 unbnd edition from Irwin Professional Pub (October 18, 2012)
9780077517205 | details & prices | 507 pages | 8.25 × 11.25 × 0.75 in. | 2.40 lbs | List price $147.00
4th edition from Irwin Professional Pub (October 1, 2010)
9780078112065 | details & prices | 500 pages | 8.25 × 10.75 × 0.75 in. | 2.45 lbs | List price $166.90
With Steven Hartley, Roger Kerin |
3 edition from Irwin Professional Pub (November 7, 2008)
9780073381060 | details & prices | 512 pages | 8.25 × 10.50 × 1.00 in. | 2.55 lbs | List price $155.50
from McGraw-Hill Education (April 1, 2006)
9780071107723 | details & prices | List price $59.20
This edition also contains Marketing: The Core
About: Covers the essentials of marketing.
This edition also contains Marketing: The Core
About: Covers the essentials of marketing.
2 pck edition from Irwin Professional Pub (March 3, 2006)
9780073215747 | details & prices | 425 pages | 8.25 × 10.50 × 1.00 in. | 3.00 lbs | List price $190.65
from McGraw-Hill College (September 1, 2003)
9780072547030 | details & prices | 8.25 × 10.50 × 1.00 in. | 3.00 lbs | List price $163.30
Pck edition from Irwin Professional Pub (September 1, 2003)
9780072880373 | details & prices | 8.25 × 10.75 × 0.75 in. | 2.95 lbs | List price $127.80
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.