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Marketing: The Core
By Roger A. Kerin; Steven W. Hartley
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Paperback
Book cover for 9780071107723 Book cover for 9780077729035
 
6 edition from Irwin Professional Pub (January 16, 2015)
9780077729035 | details & prices | 531 pages | 8.50 × 10.75 × 1.00 in. | 2.60 lbs | List price $192.10
With William Rudelius | from McGraw-Hill Education (April 1, 2006)
9780071107723 | details & prices | List price $59.20
This edition also contains Marketing: The Core
About: Covers the essentials of marketing.