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Branding in Action: Cases and Strategies for Profitable Brand Management
By
Graham Hankinson and
Philippa Cowking
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Bibliographic Detail
Publisher
McGraw-Hill Book Co Ltd
Publication date
September 1, 1993
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780077078126
ISBN-10
0077078128
Availability§
Publisher Out of Stock Indefinitely
Published in
Great Britain
Original list price
$25.01
Subjects
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process. The case studies cover leading product, service and retail brands, such as Gordon's Gin and Sainsbury. The book is based on extensive interviews with marketing directors, product managers and sales promotion agencies.
Editions
Hardcover
The price comparison is for this edition
from McGraw-Hill Book Co Ltd (September 1, 1993)
9780077078126 | details & prices | List price $25.01
About: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation.
About: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation.
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