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Graham Hankinson has written 3 work(s)
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The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands
Hardcover:
9780077090029 | McGraw-Hill, December 1, 1998, cover price $25.01 | About this edition: The Reality of Global Brands by well-known authors Graham Hankinson and Phillippa Cowking examines the dilemmas of branding in a world-wide context building on the systematic approach developed in their best-selling book, Branding in Action.
Product Description: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process...read more
Hardcover:
9780077078126 | McGraw-Hill Book Co Ltd, September 1, 1993, cover price $25.01 | About this edition: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation.
Hardcover:
9780291397409 | Gower Technical, October 1, 1987, cover price $89.95
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