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Cover for 9780256214765 Cover for 9780470100295 Cover for 9780805847932 Cover for 9780471213260 Cover for 9780471746843 Cover for 9781401848873 Cover for 9781592531103 Cover for 9780071111188 Cover for 9780072537741 Cover for 9780073049717 Cover for 9781591840275 Cover for 9781592530298 Cover for 9780814406816 Cover for 9780071409353 Cover for 9781564968012 Cover for 9780471984573 Cover for 9780470842751 Cover for 9780256214765 Cover for 9780471295556 Cover for 9780844234441 Cover for 9780786308224
International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page

Hardcover:

9788467905649 | Norma Editorial Sa, October 28, 2011, cover price $12.95
9780256214765, titled "Imc: Using Advertising and Promotion to Build Brands" | McGraw-Hill College, January 1, 2002, cover price $110.80 | also contains Imc: Using Advertising and Promotion to Build Brands | About this edition: International Edition.

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Product Description: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy...read more

Hardcover:

9780470100295 | John Wiley & Sons Inc, February 16, 2007, cover price $24.95 | About this edition: In Gimme!

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Hardcover:

9780805847925, titled "Psychology Behind Trademark Infringement And Counterfeiting" | Psychology Pr, June 1, 2006, cover price $140.00

Paperback:

9780805847932 | Psychology Pr, June 1, 2006, cover price $49.95

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Product Description: This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance...read more

Hardcover:

9780471746843 | 2 edition (John Wiley & Sons Inc, March 10, 2006), cover price $45.00 | About this edition: This innovative approach -- blending practicality and creativity -- is now in full-color!
9780471213260 | John Wiley & Sons Inc, January 1, 2003, cover price $39.95 | About this edition: From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty.

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Product Description: In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience...read more

Paperback:

9781401848873 | Delmar Pub, August 22, 2005, cover price $102.95 | About this edition: In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success.

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Product Description: PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with business-savvy customers...read more

Hardcover:

9780073049717 | 2 pck edition (Irwin Professional Pub, June 30, 2004), cover price $178.40 | About this edition: PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.
9780072537741 | 2nd edition (McGraw-Hill, January 1, 2004), cover price $55.01 | About this edition: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.
9780071111188 | 2 edition (McGraw-Hill, January 1, 2004), cover price $22.01 | About this edition: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.

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An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.

Hardcover:

9781591840275 | Portfolio, June 1, 2004, cover price $24.95 | About this edition: An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees.

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Product Description: This is a ready reference that leads the way for anyone setting out to build a winning brand! Written by an acknowledged expert with 20 years of experience building world-class brands, "Brand Aid" is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers...read more

Hardcover:

9780814406816 | Amacom Books, July 25, 2003, cover price $24.95 | About this edition: This is a ready reference that leads the way for anyone setting out to build a winning brand!

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Product Description: sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits...read more
By John G. Freeland (editor)

Hardcover:

9780071409353 | McGraw-Hill, October 1, 2002, cover price $36.95 | About this edition: sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits.

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"Torsten H. Nilson's new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". It's a must read." Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist. "With the increasing recognition that brands are assets that have to be actively managed, we all need keys to unlock the processes for managing brands in a disciplined way. This book opens the doors!" Raoul Pinnell, Global Head of Brands and Communications, Shell International Petroleum Company Ltd. "Branding is increasingly recognized as the essence of marketing. This book will give you plenty of ideas on how to build, grow, and perpetuate your brands." Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University, USA. In his new book Torsten H. Nilson provides solid, practical and well-founded good advice and methods for building brands cost-effectively - brands that will succeed in the increasingly competitive market place. This book will help the reader to: * create and implement a programme to build a competitive brand * understand how brands are created, building the value of the brands * use all the different parts of the marketing mix to build the power of the brand The focus of Competitive Branding is not so much "how to do the above" but more "what to do" to achieve success. Torsten H. Nilson has developed a conceptual framework based on his vast experience - not only does this aspect set the book apart from others on this subject but it gives the reader the opportunity to consider all the strategic aspects of branding in the context of their organization. The busy professional will find this enlightening book, which is illustrated with truly inspirational examples and cases, one of the most useful in developing a successful competitive brand.

Hardcover:

9780471984573 | John Wiley & Sons Inc, October 27, 1998, cover price $80.00 | About this edition: "Torsten H.

Miscellaneous:

9780470842751 | John Wiley & Sons Inc, February 8, 2002, cover price $55.00

cover image for 9780256214765
Product Description: International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page (view table of contents, read Amazon.com's description)

Hardcover:

9780256214765 | McGraw-Hill College, January 1, 2002, cover price $110.80 | also contains Yakari 8: El Rio Del Olvido & El Primer Galope / the River of Forgetfulness & First Gallop | About this edition: International Edition.

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Product Description: "Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planning an effective communications strategy...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780844234441 | Ntc Business Books, May 1, 1997, cover price $44.95 | About this edition: "Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising.

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Discusses using integrated marketing to create, maintain, and grow profitable relationships (view table of contents)

Hardcover:

9780786308224 | McGraw-Hill, March 1, 1997, cover price $24.95 | About this edition: Discusses using integrated marketing to create, maintain, and grow profitable relationships

Product Description: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process...read more

Hardcover:

9780077078126 | McGraw-Hill Book Co Ltd, September 1, 1993, cover price $25.01 | About this edition: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation.

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