Exploring studies and cases of organizational identity, this book approaches the issues from different theoretical perspectives with corresponding methods. It contains case studies focused on topics such as: organizational identity, multiple and conflicting identities, the construction of identities, and how organizations project their identities.

Product Description: Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools...read more (view table of contents, read Amazon.com's description)

Product Description: Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications...read more (view table of contents, read Amazon.com's description)

An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture

Discusses using integrated marketing to create, maintain, and grow profitable relationships (view table of contents)

Product Description: Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies...read more

Product Description: Reputation shows how companies in a variety of industries like fashion, investment banking, and packaged goods-and even U.S. business schools-compete for prestige and achieve celebrity. Anchored by in-depth case studies that document how J...read more

Product Description: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process...read more