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Josh Bernoff has written 3 work(s)
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cover image for 9781422161982
Product Description: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now...read more

Hardcover:

9781422125007 | Harvard Business School Pr, April 21, 2008, cover price $29.95 | About this edition: Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals.

Paperback:

9781422161982 | Exp rev edition (Harvard Business School Pr, May 24, 2011), cover price $18.00 | About this edition: Corporate executives struggle to harness the power of social technologies.

CD/Spoken Word:

9781596592124 | Unabridged edition (Gildan Audio, October 7, 2008), cover price $29.98 | About this edition: 0000000000000 0000000000 0000000000000

cover image for 9781422129807
Product Description: Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know...read more

Hardcover:

9781422129807 | Harvard Business School Pr, June 22, 2009, cover price $18.00 | About this edition: Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies.

cover image for 9788492452194
Product Description: En todo momento, los consumidores, a traves de infinidad de blogs, estan informando, compartiendo, criticando y recomendando los productos y servicios que consumen cotidianamente y opinando acerca de cada una de las acciones que emprenden las empresas...read more

Paperback:

9788492452194 | Italian edition edition (Empresa Activa, March 9, 2009), cover price $19.95 | About this edition: En todo momento, los consumidores, a traves de infinidad de blogs, estan informando, compartiendo, criticando y recomendando los productos y servicios que consumen cotidianamente y opinando acerca de cada una de las acciones que emprenden las empresas.

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