search for books and compare prices
cover image
Groundswell: Winning in a World Transformed by Social Technologies
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback | CD/Spoken Word
Bibliographic Detail
Publisher Harvard Business School Pr
Publication date May 24, 2011
Pages 332
Binding Paperback
Edition Exp rev
Book category Adult Non-Fiction
ISBN-13 9781422161982
ISBN-10 1422161986
Dimensions 1 by 5.50 by 8.25 in.
Weight 0.75 lbs.
Original list price $18.00
Summaries and Reviews description: Product Description:
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Book cover for 9781422125007
With Charlene Li | from Harvard Business School Pr (April 21, 2008)
9781422125007 | details & prices | 286 pages | 6.50 × 9.50 × 1.00 in. | 1.35 lbs | List price $29.95
About: Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals.
Book cover for 9781422161982
The price comparison is for this edition
With Charlene Li | Exp rev edition from Harvard Business School Pr (May 24, 2011)
9781422161982 | details & prices | 332 pages | 5.50 × 8.25 × 1.00 in. | 0.75 lbs | List price $18.00
About: Corporate executives struggle to harness the power of social technologies.
CD/Spoken Word
Book cover for 9781596592124
With Charlene Li | Unabridged edition from Gildan Audio (October 7, 2008)
9781596592124 | details & prices | 5.25 × 6.25 × 1.25 in. | 0.42 lbs | List price $29.98
About: Two top analysts from Forrester Research explain how to utilize the connection among customers--thanks to the Internet and its networking sites--to gain insight into the market, generate revenue, save money, promote one's products, and more.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. is not a bookseller, just an information source.