search for books and compare prices
cover image
Groundswell: Winning in a World Transformed by Social Technologies
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback | CD/Spoken Word
Bibliographic Detail
Publisher Gildan Audio
Publication date October 7, 2008
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781596592124
ISBN-10 1596592125
Dimensions 1.25 by 5.25 by 6.25 in.
Weight 0.42 lbs.
Published in Europe
Original list price $29.98
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description: Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you ll learn how to: -Evaluate new social technologies as they emerge -Determine how different groups of consumers are participating in social technology arenas -Apply a four-step process for formulating your future strategy -Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Editions
Hardcover
Book cover for 9781422125007
 
With Charlene Li | from Harvard Business School Pr (April 21, 2008)
9781422125007 | details & prices | 286 pages | 6.50 × 9.50 × 1.00 in. | 1.35 lbs | List price $29.95
About: Groundswell: Winning in a World Transformed by Social Technologies
Paperback
Book cover for 9781422161982
 
With Charlene Li | Exp rev edition from Harvard Business School Pr (May 24, 2011)
9781422161982 | details & prices | 332 pages | 5.50 × 8.25 × 1.00 in. | 0.75 lbs | List price $18.00
About: Corporate executives struggle to harness the power of social technologies.
CD/Spoken Word
Book cover for 9781596592124
 
The price comparison is for this edition
With Charlene Li | Unabridged edition from Gildan Audio (October 7, 2008)
9781596592124 | details & prices | 5.25 × 6.25 × 1.25 in. | 0.42 lbs | List price $29.98
About: Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.