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An Introduction to Social Media Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Routledge (December 4, 2014)
9780415856164 | details & prices | 228 pages | 6.50 × 9.50 × 0.75 in. | 1.08 lbs | List price $160.00
About: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.
About: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.
Paperback
from Routledge (December 5, 2014)
9780415856171 | details & prices | 228 pages | 6.25 × 9.00 × 0.75 in. | 0.90 lbs | List price $65.95