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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
By Neil Rackham; John R. Devincentis
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Book cover for 9780071342537
 
from McGraw-Hill (April 1, 1999)
9780071342537 | details & prices | 308 pages | 6.50 × 9.50 × 1.00 in. | 1.40 lbs | List price $34.00
About: Details ways sales forces introduce new and innovative selling strategies to achieve the maximum effect