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Profit Maximization Through Customer Relationship Marketing: Measurement, Predition and Implementation
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Paperback
Book cover for 9780789038036
 
from Routledge (February 22, 2008)
9780789038036 | details & prices | 135 pages | 6.00 × 8.25 × 0.50 in. | 0.52 lbs | List price $57.95
About: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries.