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Product Description: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries...read more
By Lerzan Aksoy (editor), David Bejou (editor) and Timothy L. Keiningham (editor)

Paperback:

9780789038036 | Routledge, February 22, 2008, cover price $57.95 | About this edition: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries.

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