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Lerzan Aksoy has written 5 work(s)
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Cover for 9781119037316 Cover for 9781933771724 Cover for 9781935251798 Cover for 9780789038036 Cover for 9780789038029
cover image for 9781119037316
Product Description: Customer Loyalty Isn't Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet...read more

Hardcover:

9781119037316 | John Wiley & Sons Inc, February 9, 2015, cover price $19.95 | About this edition: Customer Loyalty Isn't Enough.

cover image for 9781933771724
Product Description: For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures...read more

Hardcover:

9781933771724 | Benbella Books, July 7, 2009, cover price $24.95 | About this edition: For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one!

cover image for 9781935251798
Product Description: For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures...read more

Paperback:

9781935251798 | Pap/psc edition (Benbella Books, April 6, 2010), cover price $17.95 | About this edition: For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one!

cover image for 9780789038036
Product Description: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries...read more
By Lerzan Aksoy (editor), David Bejou (editor) and Timothy L. Keiningham (editor)

Paperback:

9780789038036 | Routledge, February 22, 2008, cover price $57.95 | About this edition: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries.

cover image for 9780789038029
Product Description: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries...read more
By Lerzan Aksoy (editor), David Bejou (editor) and Timothy L. Keiningham (editor)

Hardcover:

9780789038029 | Routledge, February 14, 2008, cover price $140.00 | About this edition: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries.

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