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Profit Maximization Through Customer Relationship Marketing: Measurement, Predition and Implementation
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February 14, 2008
Book cover for 9780789038029
 
from Routledge (February 14, 2008)
9780789038029 | details & prices | 135 pages | 6.00 × 8.50 × 0.50 in. | 0.90 lbs | List price $140.00
About: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries.