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New and Improved: The Story of Mass Marketing in America
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Basic Books (May 1, 1990)
9780465050239 | details & prices | List price $24.95
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
Paperback
from Harvard Business School Pr (February 1, 1996)
9780875846729 | details & prices | 6.25 × 9.75 × 1.50 in. | 1.65 lbs | List price $17.95
About: Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
About: Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
Reprint edition from Basic Books (June 1, 1991)
9780465050246 | details & prices | 6.25 × 9.50 × 1.50 in. | 1.50 lbs | List price $16.00
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs