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New and Improved: The Story of Mass Marketing in America
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Bibliographic Detail
Publisher
Harvard Business School Pr
Publication date
February 1, 1996
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780875846729
ISBN-10
0875846726
Dimensions
1.50 by 6.25 by 9.75 in.
Weight
1.65 lbs.
Availability§
Out of Print
Original list price
$17.95
§As reported by publisher
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Summaries and Reviews
Amazon.com description: Product Description: Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward. "Valuable lessons for modern marketing executives."-Business Week "New and Improved can help us understand how to make American business great again."-Vice President Al Gore
Editions
Hardcover
from Basic Books (May 1, 1990)
9780465050239 | details & prices | List price $24.95
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
Paperback
The price comparison is for this edition
from Harvard Business School Pr (February 1, 1996)
9780875846729 | details & prices | 6.25 × 9.75 × 1.50 in. | 1.65 lbs | List price $17.95
About: Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
About: Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
Reprint edition from Basic Books (June 1, 1991)
9780465050246 | details & prices | 6.25 × 9.50 × 1.50 in. | 1.50 lbs | List price $16.00
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
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