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New and Improved: The Story of Mass Marketing in America
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Bibliographic Detail
Publisher
Basic Books
Publication date
May 1, 1990
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780465050239
ISBN-10
0465050239
Availability§
Out of Print
Original list price
$24.95
§As reported by publisher
Summaries and Reviews
Summary
Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
Editions
Hardcover
The price comparison is for this edition
from Basic Books (May 1, 1990)
9780465050239 | details & prices | List price $24.95
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
Paperback
from Harvard Business School Pr (February 1, 1996)
9780875846729 | details & prices | 6.25 × 9.75 × 1.50 in. | 1.65 lbs | List price $17.95
About: Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
About: Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
Reprint edition from Basic Books (June 1, 1991)
9780465050246 | details & prices | 6.25 × 9.50 × 1.50 in. | 1.50 lbs | List price $16.00
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
About: Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
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