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Gaming in Social, Locative and Mobile Media
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Hardcover
With Larissa Hjorth |
from Palgrave Macmillan (May 29, 2014); titled "Gaming in Social, Locative, and Mobile Media"
9781137301413 | details & prices | 180 pages | 5.75 × 9.00 × 0.75 in. | 0.86 lbs | List price $85.00
About: Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.
About: Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.
With Larissa Hjorth, Gary L. Lilien, Arvind Rangaswamy |
Bk&cd rom edition from Addison-Wesley (August 1, 1997); titled "Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning"
9780321014177 | details & prices | 8.50 × 10.50 × 1.50 in. | 3.15 lbs | List price $124.00
This edition also contains Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
About: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
This edition also contains Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
About: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.