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Cover for 9780321014177 Cover for 9781137301413 Cover for 9780415895347
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Product Description: Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.

Hardcover:

9781137301413, titled "Gaming in Social, Locative, and Mobile Media" | Palgrave Macmillan, May 29, 2014, cover price $85.00 | About this edition: Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.
9780321014177, titled "Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning" | Bk&cd rom edition (Addison-Wesley, August 1, 1997), cover price $124.00 | also contains Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning | About this edition: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.

By Ingrid Richardson (editor)

Hardcover:

9780415895347 | Routledge, February 2, 2012, cover price $160.00

Paperback:

9780415748391 | Reprint edition (Routledge, November 8, 2013), cover price $50.95

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