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Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
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Jump down to see edition details for Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning: Hardcover
Jump down to see edition details for Gaming in Social, Locative and Mobile Media: Hardcover
Jump down to see edition details for Gaming in Social, Locative and Mobile Media: Hardcover
Bibliographic Detail
Publisher
Addison-Wesley
Publication date
August 1, 1997
Binding
Hardcover
Edition
Bk&cd rom
Book category
Adult Non-Fiction
ISBN-13
9780321014177
ISBN-10
0321014170
Dimensions
1.50 by 8.50 by 10.50 in.
Weight
3.15 lbs.
Original list price
$124.00
Summaries and Reviews
(view table of contents)
Editions
Editions for the work Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
Hardcover
The price comparison is for this edition
With Larissa Hjorth, Ingrid Richardson |
Bk&cd rom edition from Addison-Wesley (August 1, 1997)
9780321014177 | details & prices | 8.50 × 10.50 × 1.50 in. | 3.15 lbs | List price $124.00
This edition also contains Gaming in Social, Locative and Mobile Media
About: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
This edition also contains Gaming in Social, Locative and Mobile Media
About: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
Editions for the work Gaming in Social, Locative and Mobile Media
Hardcover
With Larissa Hjorth |
from Palgrave Macmillan (May 29, 2014); titled "Gaming in Social, Locative, and Mobile Media"
9781137301413 | details & prices | 180 pages | 5.75 × 9.00 × 0.75 in. | 0.86 lbs | List price $85.00
About: Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.
About: Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.
The price comparison is for this edition
With Larissa Hjorth, Gary L. Lilien, Arvind Rangaswamy |
Bk&cd rom edition from Addison-Wesley (August 1, 1997); titled "Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning"
9780321014177 | details & prices | 8.50 × 10.50 × 1.50 in. | 3.15 lbs | List price $124.00
This edition also contains Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
About: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
This edition also contains Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
About: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
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