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Advertising Management
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Paperback
2 pap/cdr edition from Oxford Univ Pr (January 13, 2013)
9780198074120 | details & prices | 651 pages | 7.50 × 9.75 × 1.25 in. | 2.28 lbs | List price $35.00
About: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
About: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
from Oxford Univ Pr (August 17, 2006)
9780195678437 | details & prices | 716 pages | 7.00 × 9.25 × 1.25 in. | 2.35 lbs | List price $45.00
About: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns.
About: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns.