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Cover for 9780470050767 Cover for 9780470317259 Cover for 9780471170693 Cover for 9780471230571 Cover for 9780471355625 Cover for 9780471363408 Cover for 9780471552543 Cover for 9780471737810 Cover for 9780273657446 Cover for 9780273706892
Marketing Research
cover image for 9780470317259
Product Description: Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application...read more
See complete details on each edition (8 editions listed)

Hardcover:

9780470050767 | 9 edition (John Wiley & Sons Inc, October 2, 2006), cover price $204.50 | About this edition: This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization.
9780471737810 | John Wiley & Sons Inc, December 30, 2004, cover price $138.90 | About this edition: This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization.
9780471230571 | 8 sub edition (John Wiley & Sons Inc, November 19, 2003), cover price $197.40
9780471363408 | 7 sub edition (John Wiley & Sons Inc, July 1, 2000), cover price $120.70
9780471355625 | Hardcover with CD edition (John Wiley & Sons Inc, June 1, 1999), cover price $126.95 | About this edition: This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization.
3 other edition(s) in this binding (see all)

Marketing Research: An Applied Approach
cover image for 9780273706892
Product Description: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level...read more
By David F. Birks and Naresh K. Malhotra
See complete details on each edition (2 editions listed)

Paperback:

9780273706892 | 3 pap/cdr edition (Financial Times Management, December 30, 2008), cover price $110.00 | About this edition: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
9780273657446 | Financial Times Management, February 1, 2003, cover price $97.50 | About this edition: Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

Marketing Research: An Integrated Approach
By Alan M. Wilson
See complete details on each edition (2 editions listed)

Paperback:

9780273694748 | 2 pap/cdr edition (Prentice Hall, June 1, 2006), cover price $78.00
9780273651130 | Financial Times Management, December 1, 2002, cover price $77.50

Qualitative Market Research
By K. De Ruyter and N. Scholl
See complete details on each edition (1 edition listed)

Paperback:

9789059312029 | Purdue Univ Pr, October 12, 2004, cover price $36.00

Market Intelligence: How and Why Organisations Use Market Research
By Martin Callingham
See complete details on each edition (1 edition listed)

Paperback:

9780749442019 | Kogan Page Ltd, April 1, 2004, cover price $37.50

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