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David F. Birks has written 6 work(s)
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Product Description: The single European Market, the Second Banking Directive, relaxation of cross-border capital and funds movements and the possible introduction of a single European currency have led most corporations to adopt new cash management strategies, or to plan for major structural changes in the near future...read more
Hardcover:
9780333720486 | Palgrave Macmillan, July 1, 1998, cover price $219.00 | About this edition: This text focuses upon treasury and electronic banking practices in European cash management.
Paperback:
9781349146642 | Palgrave Macmillan, January 14, 2014, cover price $209.00 | About this edition: The single European Market, the Second Banking Directive, relaxation of cross-border capital and funds movements and the possible introduction of a single European currency have led most corporations to adopt new cash management strategies, or to plan for major structural changes in the near future.
Product Description: This new book offers all the authority of Naresh Malhotraâs best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making...read more
Paperback:
9780273724339 | Pearson Education, October 17, 2013, cover price $99.50 | About this edition: This new book offers all the authority of Naresh Malhotraâs best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making.
Paperback:
9780230546943 | Palgrave Macmillan, June 1, 2016, cover price $39.95
Product Description: The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdisciplineâand industryâof marketing research has flourished...read more
Hardcover:
9780415449120 | 1 edition (Routledge, January 29, 2009), cover price $1740.00 | About this edition: The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers.
Product Description: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level...read more
Paperback:
9780273706892 | 3 pap/cdr edition (Financial Times Management, December 30, 2008), cover price $110.00 | About this edition: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
9780273657446 | Financial Times Management, February 1, 2003, cover price $97.50 | About this edition: Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
Product Description: Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme...read more
Paperback:
9780273695301 | 2 edition (Financial Times Management, November 30, 2005), cover price $110.00 | About this edition: Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject.
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