search for books and compare prices
Naresh K. Malhotra has written 26 work(s)
Search for other authors with the same name
at beginning | displaying 1 to 25 | next 1 >
Jump to start at |
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9783319169422 Cover for 9781784419325 Cover for 9780137066735 Cover for 9780273724339 Cover for 9780765613042 Cover for 9780765613059 Cover for 9780765613066 Cover for 9780765620927 Cover for 9780857244758 Cover for 9781781907603 Cover for 9780030211041 Cover for 9780030436536 Cover for 9780030540172 Cover for 9780030983672 Cover for 9780324200980 Cover for 9781111525293 Cover for 9780030122989 Cover for 9780324305418 Cover for 9780857248978 Cover for 9780132544481 Cover for 9780132544566 Cover for 9781405161787 Cover for 9780132616997 Cover for 9780136085454 Cover for 9780130337160 Cover for 9780130830449 Cover for 9780131066663 Cover for 9780131257337 Cover for 9780132221177 Cover for 9780132279468 Cover for 9780135553503 Cover for 9780136085430 Cover for 9780136037903 Cover for 9780137155934 Cover for 9780131525429 Cover for 9780131548657 Cover for 9780136066750 Cover for 9780137155965 Cover for 9780273657446 Cover for 9780273706892 Cover for 9780273695301 Cover for 9780131041899 Cover for 9780133768565
By Naresh K. Malhotra (editor)

Hardcover:

9781786352828 | Emerald Group Pub Ltd, May 26, 2016, cover price $124.95

cover image for 9783319169422
Product Description: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others...read more
By Naresh K. Malhotra (editor)

Hardcover:

9783319169422 | Springer Verlag, May 27, 2015, cover price $179.00 | About this edition: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida.

cover image for 9781784419325
Product Description: Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment...read more
By Deborah Macinnis (editor) and C. Whan Park (editor)

Hardcover:

9781784419325 | Emerald Group Pub Ltd, May 8, 2015, cover price $134.95 | About this edition: Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex.

cover image for 9780273724339
Product Description: This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making...read more

Paperback:

9780273724339 | Pearson Education, October 17, 2013, cover price $99.50 | About this edition: This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making.

cover image for 9781781907603
Product Description: Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline...read more
By Naresh K. Malhotra (editor)

Hardcover:

9780857244758 | Emerald Group Pub Ltd, December 3, 2010, cover price $123.99
9780765620927 | M E Sharpe Inc, November 1, 2007, cover price $210.00 | About this edition: "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
9780765613066 | M E Sharpe Inc, January 12, 2007, cover price $150.00 | About this edition: "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars.
9780765613059 | M E Sharpe Inc, November 30, 2005, cover price $150.00 | About this edition: "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
9780765613042 | M E Sharpe Inc, December 30, 2004, cover price $150.00 | About this edition: The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
1 other edition(s) in this binding (see all)

Miscellaneous:

9780765621269 | 1 edition (M E Sharpe Inc, November 30, 2009), cover price $0.04
9780765621245 | 1 edition (M E Sharpe Inc, November 20, 2009), cover price $0.04

cover image for 9781111525293
Product Description: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it...read more

Hardcover:

9780324200980 | 5th edition (South-Western Pub, June 1, 2003), cover price $116.95 | also contains Hello from the Gillespies | About this edition: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
9780030436536 | 4 har/cdr edition (Holt Rinehart & Winston, August 1, 2000), cover price $139.95 | About this edition: This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.
9780030211041 | South-Western Pub, June 1, 2000, cover price $251.95 | About this edition: (from prev.
9780030983672 | 3 edition (Harcourt College Pub, August 1, 1995), cover price $208.95
9780030540172 | 2 edition (Harcourt School, October 1, 1991), cover price $76.95 | About this edition: Basic Marketing Research [hardcover] Churchill, Gilbert A.
1 other edition(s) in this binding (see all)

Paperback:

9780324305418 | 6 edition (South-Western Pub, April 15, 2006), cover price $213.95 | About this edition: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook?
9780030122989 | Harcourt School, January 1, 1988, cover price $18.95

Product Description: This package contains the following components: -0132544482: Basic Marketing Research -0132151715: IBM SPSS 18.0 Integrated Student Version -0132544563: Study Guide with Technology Manual for Basic Marketing Research

Paperback:

9780132490672 | 4 pck pap/ edition (Prentice Hall, August 13, 2011), cover price $284.73 | About this edition: This package contains the following components: -0132544482: Basic Marketing Research -0132151715: IBM SPSS 18.

cover image for 9780857248978
Product Description: This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys...read more
By Naresh K. Malhotra (editor)

Hardcover:

9780857248978 | Emerald Group Pub Ltd, July 20, 2011, cover price $134.99 | About this edition: This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words.

cover image for 9780132544566

Hardcover:

9780132544481 | 4th edition (Prentice Hall, July 23, 2011), cover price $287.60

Paperback:

9780132544566 | 4 stg edition (Prentice Hall, August 11, 2011), cover price $50.20

cover image for 9780132616997
Product Description: This package contains the following components: -013715593X: Basic Marketing Research & Qualtrics Pkg -0132151715: IBM SPSS 18.0 Integrated Student Version

Hardcover:

9780132616997 | 3 pck har/ edition (Prentice Hall, September 19, 2010), cover price $240.67 | About this edition: This package contains the following components: -013715593X: Basic Marketing Research & Qualtrics Pkg -0132151715: IBM SPSS 18.

Paperback:

9781428824577 | Academic Internet Pub Inc, December 31, 2009, cover price $28.95

cover image for 9780136085430
Slight shelf and edge wear. CD ROM is included. If applicable, CD ROM, Online access or codes are not guaranteed to work. Pages are clean and binding is tight.

Hardcover:

9780132279468 | 5th edition (Prentice Hall, August 30, 2006), cover price $176.60
9780132221177 | 5 har/cdr edition (Prentice Hall, June 1, 2006), cover price $223.27
9780131066663 | 4 pck edition (Prentice Hall, February 1, 2004), cover price $159.60
9780130337160 | 4 har/cdr edition (Prentice Hall, September 1, 2003), cover price $159.60 | About this edition: Slight shelf and edge wear.
9780130830449 | 3rd edition (Prentice Hall, April 1, 1999), cover price $101.33 | also contains Federal Public Land and Resources Law: Statutory Supplement
3 other edition(s) in this binding (see all)

Paperback:

9781428809130 | Academic Internet Pub Inc, October 30, 2006, cover price $32.95
9780132428019 | 2 edition (Prentice Hall, April 1, 2000), cover price $41.52 | also contains Fran with Four Brains, The Fran with Four Brains

cover image for 9780136037903
Product Description: Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting   A useful reference for marketing professionals who need to increase their market research skills...read more

Hardcover:

9780136037903 | 3 edition (Prentice Hall, September 15, 2008), cover price $220.40 | About this edition: Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
9780137155934 | 3 pck har/ edition (Prentice Hall, September 1, 2008), cover price $217.16 | About this edition: For undergraduate-level courses in Marketing Research.

cover image for 9780131548657
Product Description: For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa...read more

Hardcover:

9780131548657 | 2 har/cdr edition (Prentice Hall, March 28, 2005), cover price $180.00 | About this edition: For the undergraduate level Marketing Research course.
9780131525429 | 2nd edition (Prentice Hall, March 15, 2005), cover price $130.67 | About this edition: For undergraduate marketing research and marketing data analysis courses.

cover image for 9780136066750
Product Description: For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Hardcover:

9780136066750 | 3 edition (Prentice Hall, September 1, 2008), cover price $157.33 | About this edition: For undergraduate-level courses in Marketing Research.

cover image for 9780137155965

Hardcover:

9780137155965 | 5 pck har/ edition (Prentice Hall, July 1, 2008), cover price $226.60

cover image for 9780273706892
Product Description: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level...read more

Paperback:

9780273706892 | 3 pap/cdr edition (Financial Times Management, December 30, 2008), cover price $110.00 | About this edition: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
9780273657446 | Financial Times Management, February 1, 2003, cover price $97.50 | About this edition: Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

cover image for 9780273695301
Product Description: Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme...read more

Paperback:

9780273695301 | 2 edition (Financial Times Management, November 30, 2005), cover price $110.00 | About this edition: Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject.

cover image for 9780131041899
Product Description: This 4th Edition of the international leader in marketing research books presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the continuing integration of technology...read more

Hardcover:

9780131041899 | 4 har/cdr edition (Prentice Hall, May 1, 2003), cover price $159.60 | About this edition: This 4th Edition of the international leader in marketing research books presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material.

Hardcover:

9780133768565 | Hardcover with CD edition (Prentice Hall, December 1, 2001), cover price $153.33

at beginning | displaying 1 to 25 | next 1 >