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Marketing Research: An Applied Approach
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Bibliographic Detail
Publisher Financial Times Management
Publication date February 1, 2003
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780273657446
ISBN-10 0273657445
Dimensions 1.75 by 8.25 by 11 in.
Weight 3.26 lbs.
Availability§ Out of Print
Original list price $97.50
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research- An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.

Editions
Paperback
Book cover for 9780273657446 Book cover for 9780273706892
 
3 pap/cdr edition from Financial Times Management (December 30, 2008)
9780273706892 | details & prices | 835 pages | 7.50 × 10.00 × 1.25 in. | 3.60 lbs | List price $110.00
About: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
The price comparison is for this edition
from Financial Times Management (February 1, 2003)
9780273657446 | details & prices | 8.25 × 11.00 × 1.75 in. | 3.26 lbs | List price $97.50
About: Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

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