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A Dictionary of Marketing
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Paperback
4th edition from Oxford Univ Pr (July 1, 2016)
9780198736424 | details & prices | 464 pages | List price $18.95
About: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.
About: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.
from Oxford Univ Pr (May 15, 2011)
9780199590230 | details & prices | 436 pages | 5.00 × 7.75 × 1.25 in. | 0.72 lbs | List price $19.95