Product Description: In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? This essential book examines the principles behind fascination and explores how those insights can be put to use to sway choices such as which brand of frozen peas you pick in the case, which profession you join, and where you go on vacation...read more

Product Description: In "How the World Sees You," author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding personality brands how individuals use different triggers to influence, persuade, and captivate others...read more

An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.