Product Description: OPEN, BALANCED DIALOGUE--THE KEY TO PEAK TEAM PERFORMANCE In a world of rapid-fire change, it's more important than ever to build teams that work well when the pressure is on―and quality communication can mean the difference between success and failure...read more

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

Product Description: Book by Degen, Michael E

Product Description: Your brilliant ideas deserve the best, most powerful presentations. This book enables all public speakers to take their presentations from incredible concept to masterful delivery.• Provides key information that will benefit speakers in all types of professions, regardless of their level of experience or confidence in presentation―all in a single volume• Supplies practical tips and tricks from industry-leading presenters that can be easily implemented to improve presentation effectiveness• Explains concepts about communication that will not only benefit those who speak to groups and make presentations, but also help students, front line staff, managers, administrators, and independent consultants critically rethink how and why they present information to a given audienc...read more

Offers techniques for communicating effectively in difficult and important situations to achieve positive results.

In every workplace there are difficult people who, at best, make life stressful and, at worst, interfere with project and career goals. This book delivers a proven approach to finding common ground and creating a more productive interaction with difficult people.

Product Description: Notebook, 8“ x 10" Squared Paper Grid / square: 0.31 x 0.35 (8mm x 9mm) Pages 142 paper weight 90gms / 60 lb

Product Description: Everyday we deal with the unplanned and the unexpected – from a broken toaster to losing (or gaining) a major client. Our natural ability to improvise gets us through. But we feel as if we’re winging it, rather than acting with courage and conviction...read more

Product Description: DSN Do Something Now! Three simple letters. Three simple words that could change your organization—change your life. The scarcest resource in organizations right now is not money or talent or ideas or power; it’s people who DO, people who add value and get things done...read more