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Corporate Communication: A Marketing Viewpoint
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Hardcover
Book cover for 9781138804708
 
from Routledge (November 13, 2014)
9781138804708 | details & prices | 225 pages | 6.75 × 9.75 × 0.75 in. | 1.05 lbs | List price $160.00
About: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.
Paperback
Book cover for 9781138804722
 
from Routledge (November 21, 2014)
9781138804722 | details & prices | 225 pages | 5.00 × 9.00 × 0.50 in. | 0.75 lbs | List price $56.95
About: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.