search for books and compare prices
Klement Podnar has written 1 work(s)
Search for other authors with the same name
displaying 1 to 1 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
cover image for 9781138804722
Product Description: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization...read more

Hardcover:

9781138804708 | Routledge, November 13, 2014, cover price $160.00 | About this edition: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.

Paperback:

9781138804722 | Routledge, November 21, 2014, cover price $56.95 | About this edition: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.

displaying 1 to 1 | at end