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Essentials of Marketing Research
cover image for 9780273724339
Product Description: This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making...read more
By David F. Birks, Naresh K. Malhotra and Peter A. Wills
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Paperback:

9780273724339 | Pearson Education, October 17, 2013, cover price $99.50 | About this edition: This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making.

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