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James G. Webster has written 5 work(s)
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cover image for 9780262529891
Product Description: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not...read more

Hardcover:

9780262027861 | Mit Pr, August 29, 2014, cover price $29.95 | About this edition: How do media find an audience when there is an endless supply of content but a limited supply of public attention?

Paperback:

9780262529891 | Reprint edition (Mit Pr, August 26, 2016), cover price $19.95 | About this edition: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information.

cover image for 9780415526517
Product Description: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes...read more

Hardcover:

9780415526517 | 4 revised edition (Routledge, October 2, 2013), cover price $150.00 | About this edition: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.

Paperback:

9780415526524 | 4th edition (Routledge, October 1, 2013), cover price $76.95 | About this edition: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.

cover image for 9780805802399
Product Description: When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780805802399 | Lawrence Erlbaum Assoc Inc, April 1, 1991, cover price $59.95 | About this edition: When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience.

Paperback:

9780805809497 | Lawrence Erlbaum Assoc Inc, January 1, 1991, cover price $29.95 | About this edition: When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience.

cover image for 9780805854107
Product Description: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web...read more

Hardcover:

9780805854091 | 3 edition (Routledge, September 1, 2005), cover price $140.00 | About this edition: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes.
9780805830989 | 2 sub edition (Lawrence Erlbaum Assoc Inc, February 1, 2000), cover price $59.95 | About this edition: This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web.

Paperback:

9780805854107 | 3 edition (Routledge, October 18, 2005), cover price $69.95 | About this edition: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes.
9780805830996 | 2 edition (Lawrence Erlbaum Assoc Inc, February 1, 2000), cover price $36.00 | About this edition: This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web.

cover image for 9780805823059
Product Description: In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780805823042 | Routledge, November 1, 1996, cover price $55.00 | About this edition: In the early 20th century, a new and distinctive concept of the audience rose to prominence.

Paperback:

9780805823059 | Routledge, November 1, 1996, cover price $29.95 | About this edition: In the early 20th century, a new and distinctive concept of the audience rose to prominence.

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