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The Marketplace of Attention: How Audiences Take Shape in a Digital Age
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Bibliographic Detail
Publisher Mit Pr
Publication date August 29, 2014
Pages 268
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780262027861
ISBN-10 0262027860
Dimensions 1 by 6.25 by 9.25 in.
Weight 1.14 lbs.
Original list price $29.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description:

How do media find an audience when there is an endless supply of content but a limited supply of public attention?

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures―from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.

Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated―that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.



Editions
Hardcover
Book cover for 9780262027861
 
The price comparison is for this edition
from Mit Pr (August 29, 2014)
9780262027861 | details & prices | 268 pages | 6.25 × 9.25 × 1.00 in. | 1.14 lbs | List price $29.95
About: How do media find an audience when there is an endless supply of content but a limited supply of public attention?
Paperback
Book cover for 9780262529891
 
Reprint edition from Mit Pr (August 26, 2016)
9780262529891 | details & prices | 280 pages | 6.00 × 9.00 × 0.56 in. | List price $19.95
About: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information.

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