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James G. Webster has written 5 work(s)
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Hardcover:
9780805823042 | Routledge, November 1, 1996, cover price $55.00
Paperback:
9780805823059 | Routledge, November 1, 1996, cover price $29.95
Hardcover:
9780805854091 | 3 edition (Routledge, September 1, 2005), cover price $140.00
9780805830989 | 2 sub edition (Lawrence Erlbaum Assoc Inc, February 1, 2000), cover price $59.95
Paperback:
9780805854107 | 3 edition (Routledge, October 18, 2005), cover price $69.95
9780805830996 | 2 edition (Lawrence Erlbaum Assoc Inc, February 1, 2000), cover price $36.00
When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers. (view table of contents)
Hardcover:
9780805802399 | Lawrence Erlbaum Assoc Inc, April 1, 1991, cover price $59.95
Paperback:
9780805809497 | Lawrence Erlbaum Assoc Inc, January 1, 1991, cover price $29.95 | About this edition: When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience.
Hardcover:
9780415526517 | 4 revised edition (Routledge, October 2, 2013), cover price $150.00
Paperback:
9780415526524 | 4th edition (Routledge, October 1, 2013), cover price $76.95
Hardcover:
9780262027861 | Mit Pr, August 29, 2014, cover price $29.95
Paperback:
9780262529891 | Reprint edition (Mit Pr, August 26, 2016), cover price $19.95
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