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Charles J. Fombrun has written 8 work(s)
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Product Description: Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalty toward the company's products and brands...read more
Paperback:
9788483567975, titled "Corporate Reputation: Reputation Has Become an Essential Strategic Asset for Companies" | Atlasbooks Dist Serv, January 15, 2014, cover price $39.99 | About this edition: Reputation has become an essential strategic asset for companies.
Product Description: Providing a toolbox for understanding and implementing corporate communication, Essentials of Corporate Communication is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the most important theoretical notions on identity, identification, reputation, and corporate branding, this text illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication...read more
Hardcover:
9780415328258 | Routledge, September 30, 2007, cover price $170.00 | About this edition: Providing a toolbox for understanding and implementing corporate communication, Essentials of Corporate Communication is a lively and engaging new text on this topical area of study.
Hardcover:
9780415328265 | Routledge, April 30, 2007, cover price $75.00
Miscellaneous:
9780203390931 | Routledge, June 30, 2007, cover price $56.95
(view table of contents)
Paperback:
9780130303738 | Prentice Hall, July 1, 2003, cover price $227.20
Hardcover:
9780875846330 | Harvard Business School Pr, January 1, 1996, cover price $45.00
Paperback:
9780070214712 | McGraw-Hill, November 1, 1994, cover price $12.95 | About this edition: This text, published in hardback as "Turning Points", provides a research-based examination of strategic changes in the 1990s, with many examples of companies and leaders.
Product Description: As firms surface from such 1980s excesses as careless investments, ethical lapses, and financial legerdemain, they face a challenging new business world of determined global rivals who are now able to compete in every region of the world; technological breakthroughs that can create whole new industries, even while they destroy older ones; a global market characterized by incredible complexity and much higher standards; and a clear recognition that those firms which fail to adapt to these and other new challenges will be judged in harsh Darwinian terms - extinction will be the ultimate cost of the failure to create strategic change...read more
Hardcover:
9780070214705 | McGraw-Hill, June 1, 1992, cover price $24.95 | About this edition: As firms surface from such 1980s excesses as careless investments, ethical lapses, and financial legerdemain, they face a challenging new business world of determined global rivals who are now able to compete in every region of the world; technological breakthroughs that can create whole new industries, even while they destroy older ones; a global market characterized by incredible complexity and much higher standards; and a clear recognition that those firms which fail to adapt to these and other new challenges will be judged in harsh Darwinian terms - extinction will be the ultimate cost of the failure to create strategic change.
Product Description: The first book to examine the strategic and planning importance of the management of human resources. Prominent authors address current trends and business responses, the practices and methodology of human resource systems, and those issues likely to be of greatest importance in the future...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780471810797 | John Wiley & Sons Inc, September 1, 1984, cover price $235.00 | About this edition: The first book to examine the strategic and planning importance of the management of human resources.
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