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J. Walker Smith has written 6 work(s)
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Cover for 9780887309007 Cover for 9780062039071 Cover for 9780061128981 Cover for 9780970451583 Cover for 9781885171542 Cover for 9780887308130 Cover for 9780694517930
Rocking the Ages: The Yankelovich Report on Generational Marketing
cover image for 9780062039071
Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns
By Ann S. Clurman and J. Walker Smith
See complete details on each edition (2 editions listed)

Paperback:

9780887309007 | Reprint edition (Harperbusiness, April 1, 1998), cover price $18.99 | About this edition: Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns

Miscellaneous:

9780062039071 | Harpercollins, October 12, 2010, cover price $8.99

Generation Ageless: How Baby Boomers Are Changing the Way We Live Today... And They're Just Getting Started
cover image for 9780061128981
A guide for business and sales professionals documents an evolving trend among baby boomers who are enjoying active retirements and shifting modern understanding about the seniors of the near future, profiling six baby boomer personality types that the authors predict will have a significant economic influence. 25,000 first printing.
By Ann Clurman and J. Walker Smith
See complete details on each edition (1 edition listed)

Hardcover:

9780061128981 | Harperbusiness, October 1, 2007, cover price $24.95 | About this edition: A guide for business and sales professionals documents an evolving trend among baby boomers who are enjoying active retirements and shifting modern understanding about the seniors of the near future, profiling six baby boomer personality types that the authors predict will have a significant economic influence.

Coming To Concurrence: Addressable Attitudes And The New Model For Marketing Productivity
cover image for 9780970451583
Product Description: Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on "force-feeding" marketing messasges to their prospects and clients, that is very bad news...read more
By J. Walker Smith
See complete details on each edition (1 edition listed)

Hardcover:

9780970451583 | Racom Communications, October 31, 2004, cover price $34.95 | About this edition: Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising.

Life Is Not Work, Work Is Not Life: Simple Reminders for Finding Balance in a 24-7 World
cover image for 9781885171542
A collection of mini-essays about work and life combine the wisdom of a theologian and a market researcher on the subject of how to balance work with everything else that matters. (view table of contents)
By Robert K. Johnston and J. Walker Smith
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Paperback:

9781885171542 | Wildcat Canyon Pr, April 1, 2001, cover price $13.95 | About this edition: A collection of mini-essays about work and life combine the wisdom of a theologian and a market researcher on the subject of how to balance work with everything else that matters.

Rocking the Ages: The Yankelovich Report of Generational Marketing
cover image for 9780887308130
Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations--the Matures, Boomers, and Xers--and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns. 60,000 first printing. $50,000 ad/promo. Tour. (view table of contents)
By Ann S. Clurman, J. Walker Smith and Yankelovich Partners (corporate author)
See complete details on each edition (1 edition listed)

Hardcover:

9780887308130 | Harperbusiness, March 1, 1997, cover price $25.00 | About this edition: Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns

Rocking the Ages: {The Yankelovich Report on Tenerational Marketing}
cover image for 9780694517930
Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations--the Matures, Boomers, and Xers--and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns. Simultaneous.
By Ann S. Clurman, J. Walker Smith, Peter Thomas (narrator) and Yankelovich Partners (corporate author)
See complete details on each edition (1 edition listed)

Cassette/Spoken Word:

9780694517930 | Harperaudio, March 1, 1997, cover price $18.00 | About this edition: Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns.

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