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Ann S. Clurman has written 3 work(s)
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Cover for 9780887309007 Cover for 9780062039071 Cover for 9780887308130 Cover for 9780694517930
Rocking the Ages: The Yankelovich Report on Generational Marketing
cover image for 9780062039071
Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns
By Ann S. Clurman and J. Walker Smith
See complete details on each edition (2 editions listed)

Paperback:

9780887309007 | Reprint edition (Harperbusiness, April 1, 1998), cover price $18.99 | About this edition: Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns

Miscellaneous:

9780062039071 | Harpercollins, October 12, 2010, cover price $8.99

Rocking the Ages: The Yankelovich Report of Generational Marketing
cover image for 9780887308130
Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations--the Matures, Boomers, and Xers--and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns. 60,000 first printing. $50,000 ad/promo. Tour. (view table of contents)
By Ann S. Clurman, J. Walker Smith and Yankelovich Partners (corporate author)
See complete details on each edition (1 edition listed)

Hardcover:

9780887308130 | Harperbusiness, March 1, 1997, cover price $25.00 | About this edition: Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns

Rocking the Ages: {The Yankelovich Report on Tenerational Marketing}
cover image for 9780694517930
Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations--the Matures, Boomers, and Xers--and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns. Simultaneous.
By Ann S. Clurman, J. Walker Smith, Peter Thomas (narrator) and Yankelovich Partners (corporate author)
See complete details on each edition (1 edition listed)

Cassette/Spoken Word:

9780694517930 | Harperaudio, March 1, 1997, cover price $18.00 | About this edition: Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns.

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