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Rocking the Ages: The Yankelovich Report on Generational Marketing
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Paperback
Reprint edition from Harperbusiness (April 1, 1998)
9780887309007 | details & prices | 5.50 × 8.25 × 1.00 in. | 0.55 lbs | List price $18.99
About: Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns
About: Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns
Miscellaneous
from Harpercollins (October 12, 2010)
9780062039071 | details & prices | 96 pages | List price $8.99