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John A. Saunders has written 2 work(s)
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Product Description: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780133712537 | 2 sub edition (Prentice Hall, March 1, 1998), cover price $55.01
Paperback:
9780273655169 | 3 edition (Financial Times Management, November 1, 2003), cover price $110.00 | About this edition: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy.
Hardcover:
9780566025167 | Gower Pub Co, January 1, 1987, cover price $114.95
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