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Bibliographic Detail
Publisher
Financial Times Management
Publication date
November 1, 2003
Binding
Paperback
Edition
3
Book category
Adult Non-Fiction
ISBN-13
9780273655169
ISBN-10
0273655167
Dimensions
1.25 by 6.75 by 9 in.
Weight
2.30 lbs.
Published in
Great Britain
Original list price
$110.00
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Editions
Hardcover
2 sub edition from Prentice Hall (March 1, 1998)
9780133712537 | details & prices | List price $55.01
Paperback
The price comparison is for this edition
3 edition from Financial Times Management (November 1, 2003)
9780273655169 | details & prices | 6.75 × 9.00 × 1.25 in. | 2.30 lbs | List price $110.00
About: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy.
About: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy.
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