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Ivan L. Preston has written 2 work(s)
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Product Description: This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today...read more
Hardcover:
9780299152505 | Rev sub edition (Univ of Wisconsin Pr, October 1, 1996), cover price $50.00 | About this edition: This edition provides new examples of puffery and deceit in advertising.
9780299067304 | Univ of Wisconsin Pr, July 1, 1975, cover price $50.00 | also contains The Velveteen Rabbit, The Velveteen Rabbit | About this edition: An historical and critical study of falseness, deception, misrepresentation, and puffery in American advertising, their current uses and effects, their legal status and governmental regulation, and possible means for their eradication
Paperback:
9780299152543 | Revised edition (Univ of Wisconsin Pr, August 15, 1996), cover price $19.95
9780299067342, titled "Great American Blow-Up: Puffery in Advertising and Selling" | Univ of Wisconsin Pr, June 1, 1977, cover price $14.95 | also contains Lasers and Energy Devices for the Skin
Hardcover:
9780299141905, titled "The Tangled Web They Weave: Truth, Falsity, and Advertisers" | Univ of Wisconsin Pr, July 15, 1994, cover price $15.95
Paperback:
9780299141943 | Univ of Wisconsin Pr, January 15, 1996, cover price $17.95 | About this edition: Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience.
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