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The Great American Blow-Up: Puffery in Advertising and Selling
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Jump down to see edition details for The Great American Blow-Up: Puffery in Advertising and Selling: Hardcover | Paperback
Jump down to see edition details for The Velveteen Rabbit: Hardcover | Paperback | Prebinding
Jump down to see edition details for The Velveteen Rabbit: Hardcover | Paperback | Prebinding
Bibliographic Detail
Publisher
Univ of Wisconsin Pr
Publication date
July 1, 1975
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780299067304
ISBN-10
0299067300
Dimensions
1 by 6.50 by 9.50 in.
Weight
1.15 lbs.
Original list price
$50.00
Other format details
university press
Summaries and Reviews
Summary
An historical and critical study of falseness, deception, misrepresentation, and puffery in American advertising, their current uses and effects, their legal status and governmental regulation, and possible means for their eradication
Amazon.com description: Product Description: How does advertising really work? This thoroughly revised edition of Ivan Prestonâs popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the midâ1970s to the present.
Editions
Editions for the work The Great American Blow-Up: Puffery in Advertising and Selling
Hardcover
Rev sub edition from Univ of Wisconsin Pr (October 1, 1996)
9780299152505 | details & prices | 243 pages | 6.50 × 9.50 × 0.75 in. | 1.15 lbs | List price $50.00
About: This edition provides new examples of puffery and deceit in advertising.
About: This edition provides new examples of puffery and deceit in advertising.
The price comparison is for this edition
With Margery Williams Bianco, William Nicholson (other contributor) |
from Univ of Wisconsin Pr (July 1, 1975)
9780299067304 | details & prices | 6.50 × 9.50 × 1.00 in. | 1.15 lbs | List price $50.00
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit
About: An historical and critical study of falseness, deception, misrepresentation, and puffery in American advertising, their current uses and effects, their legal status and governmental regulation, and possible means for their eradication
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit
About: An historical and critical study of falseness, deception, misrepresentation, and puffery in American advertising, their current uses and effects, their legal status and governmental regulation, and possible means for their eradication
Paperback
Revised edition from Univ of Wisconsin Pr (August 15, 1996)
9780299152543 | details & prices | 6.25 × 9.25 × 0.75 in. | 0.80 lbs | List price $19.95
With Richard E. Fitzpatrick, M. D. (other contributor), E. Victor Ross, M. D. (other contributor), Mitchel P. Goldman, M. D. (other contributor), Suzanne L. Kilmer, M. D. (other contributor) |
from Univ of Wisconsin Pr (June 1, 1977); titled "Great American Blow-Up: Puffery in Advertising and Selling"
9780299067342 | details & prices | 5.50 × 8.75 × 1.00 in. | 1.05 lbs | List price $14.95
This edition also contains Lasers and Energy Devices for the Skin
This edition also contains Lasers and Energy Devices for the Skin
Editions for the work The Velveteen Rabbit
Hardcover
from Templar Pub (September 3, 2015); titled "Velveteen Rabbit"
9781783703456 | details & prices | 24 pages | List price $11.65
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit, The Velveteen Rabbit, The Velveteen Rabbit, Velveteen Rabbit, Velveteen Rabbit
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit, The Velveteen Rabbit, The Velveteen Rabbit, Velveteen Rabbit, Velveteen Rabbit
from Egmont Books (October 1, 2014)
9781405264211 | details & prices | 37 pages | 7.50 × 9.00 × 0.25 in. | 0.82 lbs | List price $19.99
This edition also contains The Velveteen Rabbit
This edition also contains The Velveteen Rabbit
from Doubleday (January 28, 2014); titled "The Velveteen Rabbit: Or How Toys Become Real"
9780385375665 | details & prices | 32 pages | 9.25 × 11.25 × 0.75 in. | Rec. grade levels Preschool | 1.05 lbs | List price $19.99
This edition also contains The Velveteen Rabbit
This edition also contains The Velveteen Rabbit
The price comparison is for this edition
With Ivan L. Preston |
from Univ of Wisconsin Pr (July 1, 1975); titled "The Great American Blow-Up: Puffery in Advertising and Selling"
9780299067304 | details & prices | 6.50 × 9.50 × 1.00 in. | 1.15 lbs | List price $50.00
This edition also contains The Great American Blow-Up: Puffery in Advertising and Selling, The Velveteen Rabbit
About: An historical and critical study of falseness, deception, misrepresentation, and puffery in American advertising, their current uses and effects, their legal status and governmental regulation, and possible means for their eradication
This edition also contains The Great American Blow-Up: Puffery in Advertising and Selling, The Velveteen Rabbit
About: An historical and critical study of falseness, deception, misrepresentation, and puffery in American advertising, their current uses and effects, their legal status and governmental regulation, and possible means for their eradication
Paperback
Ill edition from Createspace Independent Pub (June 11, 2015)
9781514316191 | details & prices | 24 pages | 6.00 × 9.00 × 0.06 in. | List price $5.38
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit, The Velveteen Rabbit, The Velveteen Rabbit, Velveteen Rabbit, Velveteen Rabbit
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit, The Velveteen Rabbit, The Velveteen Rabbit, Velveteen Rabbit, Velveteen Rabbit
Reprint edition from Createspace Independent Pub (January 15, 2013)
9781481978330 | details & prices | 48 pages | 7.50 × 9.75 × 0.25 in. | 0.28 lbs | List price $6.95
This edition also contains The Velveteen Rabbit
This edition also contains The Velveteen Rabbit
Reprint edition from Dover Pubns (November 17, 2011)
9780486486062 | details & prices | 36 pages | 8.00 × 10.00 × 0.25 in. | Rec. grade levels Preschool | 0.46 lbs | List price $8.99
This edition also contains The Velveteen Rabbit
This edition also contains The Velveteen Rabbit
Prebinding
from Turtleback Books (March 1, 1990); titled "Velveteen Rabbit"
9780613948104 | details & prices | 7.75 × 7.75 × 0.25 in. | Rec. grade levels 1-2 | 0.55 lbs | List price $12.95
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit, Velveteen Rabbit, Velveteen Rabbit
About: By the time the velteteen rabbit is dirty, worn out, and about to be burned, he has almost given up hope of ever finding the magic called Real
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit, Velveteen Rabbit, Velveteen Rabbit
About: By the time the velteteen rabbit is dirty, worn out, and about to be burned, he has almost given up hope of ever finding the magic called Real
from Turtleback Books (January 1, 1990); titled "Velveteen Rabbit"
9780613729260 | details & prices | 10.00 × 9.50 × 0.50 in. | Rec. grade levels Preschool | 0.88 lbs | List price $17.25
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit, Velveteen Rabbit, Velveteen Rabbit
About: By the time the velveteen rabbit is dirty, worn out, and about to be burned, he has almost given up hope of ever finding the magic called Real.
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit, Velveteen Rabbit, Velveteen Rabbit
About: By the time the velveteen rabbit is dirty, worn out, and about to be burned, he has almost given up hope of ever finding the magic called Real.
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